Explain the 8Ps of marketing and provide 2 example of how they
changed from traditional to digital marketing
Place
Price
Promotion
Place
Physical Evidence
Process
People
Partnership
Answers
The objective is to have them collaborating for your marketing mix. If you can, your chances of attracting and converting new clients will be significantly improved. Product, Price, Place, Promotion, People, Positioning, Processes, and Physical Evidence make up the eight pillars of marketing.
"P" for "product" is the initial letter. Regardless of whether it is tangible or intangible, this refers to the "thing" that you are providing to your clients. Putting the needs of the consumer first and providing goods or services that are in demand can help your business since it will be much easier to persuade them to acquire it.The second "P" in the marketing mix refers to the price of your goods or services. You may choose the best price for your products and services by studying your target market and your rivals' prices.Place describes the location where a good or service is purchased, offered for sale, or used. You may use platforms like social media, emails, and search engines into your Place marketing plan.Promotion is the final of the initial 4 Ps. This is how you spread the word and raise awareness about your good or service. You should advertise your products and services on channels where your target market is most likely to see them.The "P" in people stands for the people taking part in the launch or campaign. To prevent confusion or confused signals when the marketing strategy is implemented, expectations and duties for each team member should be made very clear.Anything that can be observed, felt, or experienced as physical proof may assist your target audience develop trust, advance down the sales funnel, and become customers. This may appear in the form of reviews, endorsements, or even digital items like e-books and online courses in the digital age.Your firm provides its goods and services to customers through the processes of your marketing mix. You can use this to define clear business goals, assist your team align, and facilitate onboarding since both goods and services need precise processes.The eighth and final P is placement. Positioning is the process of determining how your target market will see your good or service. You can build the messaging for your marketing campaign around these findings after determining who your desired target is and what they require.Learn more about Digital Marketing here:
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Related Questions
Suppose wages in the shovel industry _____. Everything else held constant, this will cause the _____ shovels to increase and the equilibrium quantity of shovels transacted to increase.
Answers
Suppose wages in the shovel industry decrease. Everything else held constant, this will cause the supply of shovels to increase, and the equilibrium quantity of shovels transacted to increase.
When wages in the shovel industry decrease, the cost of production of shovels also decrease. The decrease in production cost will lead to an increase in supply as firms will produce more shovels at the same price or produce the same amount of shovels at a lower price.This will shift the supply curve to the right, from S1 to S2. At the original price P1, there is now an excess supply of shovels Q2-Q1. To clear the excess supply, sellers will reduce the price until they reach a new equilibrium at point E2. At this new equilibrium, the price of shovels is lower, but the quantity transacted is higher than before. This shows that a decrease in wages will cause the equilibrium quantity of shovels transacted to increase.
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A trust established by your will that becomes effective upon your death is called a(n) ____________ trust.
testamentary
living
irrevocable
revocable
Answers
Answer:
testamentary trust is the answer.
Answer: hello, your answer would be TESTAMENTARY
Explanation:
i just finished the test and got it right
Baxter is looking over his monthly budget. Specifically, he's considering the direct deposits that came through this week from his job with a biotech company and from the tenant who rents a small condo that he owns. What kind of money is Baxter reviewing?
A. income
B. inflation
C. personal risk
D. opportunity cost
Answers
Answer:
A, "Income"
Explanation:
Gradpoint
a method for managing pollution in which a limit is placed on emissions and businesses or countries can by and sell emissions allowances
Answers
A method for managing pollution in which a limit is placed on emissions and businesses or countries can by and sell emissions allowances is Cap and trade .
What does the term "cap and trade" mean?
A "cap" on maximum emissions is imposed under the cap-and-trade system, which reduces the total emissions from a number of emitters.
It is said to as a market-based approach that aims to lower total pollutant emissions and promote corporate investment in fossil fuel substitutes and energy efficiency.
What does "cap and trade system" mean?
A government regulation scheme known as "cap and trade" aims to reduce or "cap" the overall level of certain chemical pollutants, primarily carbon dioxide emissions, that arise from industrial activity.
The argument put up by cap and trade proponents is that it is a preferable option to a carbon tax.
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A person just turned 21 years old. If inflation is expected to
average 2.0% per year for the next 44 years, how much will $1
today be worth when this person retires at age 65?
Answers
A person retires at age 65, $1 today will be worth approximately $2.21, taking into account the expected inflation rate of 2.0% per year over a period of 44 years.
Assuming an average inflation rate of 2.0% per year for the next 44 years, the value of $1 today when the person retires at age 65 can be calculated using the concept of future value.
In this case, we need to calculate the future value of $1 over a period of 44 years with an annual inflation rate of 2.0%.
The future value can be calculated using the formula:
Future Value = Present Value * (1 + Inflation Rate)^Number of Years
Plugging in the values, we have:
Future Value = $1 * (1 + 0.02)^44
Calculating the expression, we find:
Future Value = $1 * (1.02)^44 = $1 * 2.208367 = $2.21 (rounded to two decimal places)
Therefore, when this person retires at age 65, $1 today will be worth approximately $2.21, taking into account the expected inflation rate of 2.0% per year over a period of 44 years.
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__________ is an external financial source that affects decisions international managers make because it affects revenues.
Answers
Exchange rates are an external financial source that affects the decisions international managers make because they directly impact revenues.
Exchange rates refer to the value of one currency in relation to another. They determine the price at which currencies can be exchanged, and they fluctuate constantly due to various economic factors such as interest rates, inflation, political stability, and market conditions.
For international managers, exchange rates play a crucial role in decision-making because they affect the revenues generated from international sales. When a company sells products or services in a foreign currency, the exchange rate determines the value of those sales when converted back into the company's domestic currency.
If the domestic currency strengthens against the foreign currency, it means that the company will receive fewer units of its domestic currency for the same amount of foreign currency sales. This can impact revenues negatively, making international sales less profitable.
Conversely, if the domestic currency weakens against the foreign currency, the company will receive more units of its domestic currency for the same amount of foreign currency sales. This can boost revenues and make international sales more profitable.
International managers need to monitor and analyze exchange rate fluctuations to make informed decisions regarding pricing, production, sourcing, and investment strategies. They may consider hedging techniques or adjusting pricing strategies to mitigate the potential negative effects of exchange rate volatility.
In conclusion, exchange rates are an external financial source that significantly affects the decisions international managers make because they directly impact revenues. Fluctuations in exchange rates can either enhance or reduce the profitability of international sales, making it crucial for international managers to carefully consider and manage the risks associated with exchange rate movements.
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What's the difference between a checking account and a savings account?
A. A checking account has fewer fees.
B. A savings account comes with a debit card.
C. A savings account earns interest.
D. A checking account comes with a credit card.
Answers
Answer:
D. A checking account comes with a credit card.
Explanation:
A checking account is opened to facilitate regular bank transactions such as deposits, withdraws, cash transfers, payments, among others. There are no limits to the number of transactions that one can perform per period. Bank's fee and charges are applicable per transaction. To facilitate payments, withdrawals, and deposits, banks provide debit cards to customers.
Savings accounts are designed to help customers accumulate funds for future use. Banks limit withdrawals and offer interest payments to encourage customers to save. Savings accounts have fewer charges and don't come with debit cards.
Suppose that a demand curve exhibits two points. Initially, at price P 0 , the quantity demanded is Q 0 . When price changes to P 1 , quantity demanded is Q 1 . Move the components of the midpoint formula for elasticity of demand to their correct positions.
Answers
Answer and Explanation:
The formula to compute the price elasticity of demand is as follows:
= Percentage change in quantity demanded ÷ percentage change in price
At Price P0, the Quantity demanded is Q0
And,
At Price P1, the Quantity Demanded is Q1
Just like this, it could be computed
\(\frac{Q_1 - Q_0}{(Q_1 + Q_0)/2}\) divided by \(\frac{P_1 - P_0}{(P_1 + P_0)/2}\)
NEED HELP!
-The single country with the world's largest GDP is______.
-The member countries of the European Union have about the same GDP as_____.
-Together, these four countries and the European Union have ______ half of the world's total GDP.
.
Answers
Answer:
The single country with the world's largest GDP is the US.The member countries of the European Union have about the same GDP as the US.Together, these four countries and the European Union have more than half of the world's total GDP.✿---✿--❀---❀---✿---✿
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Select all the correct answer.
What type of factor of production is a bulldozer?
Oland
O labor
O capital
O entrepreneur
Answers
Answer:
capital
Explanation:
bulldozer is bought with capital.
A primary reason that sports or event marketers sell advertising space in their programs is to obtain which goal?.
Answers
A primary reason that sports or event marketers sell advertising space in their programs is to generate revenue.
Selling advertising space provides an additional source of income for sports or event organizations, allowing them to fund their activities and make a profit. In addition to generating revenue, selling advertising space in programs can also help to promote the event or organization and create goodwill with advertisers.
By including ads from local businesses or sponsors in their programs, sports or event marketers can also help to create a sense of community and support for their organization.
These ads can also help to enhance the overall experience for attendees, by providing them with useful information about local businesses or products, and by creating a sense of excitement and anticipation for upcoming events or promotions.
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The test statistic for goodness of fit has a chi-square distribution with k- 1 degrees of freedom provided that the expected frequencies for all categories are a. 2k. b. 5 or more. c. 10 or more d. k or more.
Answers
The test statistic for goodness of fit has a chi-square distribution with k - 1 degrees of freedom provided that the expected frequencies for all categories are k or more. The correct option is d
A family of continuous probability distributions is known as the chi-square (X2) distributions. They are frequently employed in hypothesis tests, such as the chi-square test of independence and the goodness of fit test.
The parameter k, which stands for the degrees of freedom, determines the shape of a chi-square distribution.
The distribution of real-world observations rarely has a chi-square shape. Chi-square distributions are primarily used for hypothesis testing rather than for characterising actual distributions.
Contrarily, the majority of other commonly used distributions, such as normal or Poisson distributions, can explain valuable things, such as the birth weight of babies or the number of disease cases per year, respectively.
This means that the expected frequencies for all categories should be at least k. This does not apply to options a, b, and c, which have lower frequencies than k.
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Marta is twenty eight years old, and she has no dependents. She has saved an emergency fund and an extra $1,500.
She would like to save or invest this money in hopes that it will grow fast. Marta does not mind taking risks with her
money. Which type of account or investment is best for her?
fifteen-year savings bond
IDA
mutual fund
basic savings account earning 1.3 percent Interest, compounded monthly
Answers
Answer:
Mutual Fund
Explanation:
Mutual fund is a type of investment where professionals managed a pooled sum money contributed by different investors. These funds are invested into buying stocks , bonds other securities towards profit making.
It has its advantages in professional management , shared risks, dividends reinvestment and convenience. However , the disadvantages include poor trade execution ,potential for management bias and high fees.
Answer:
The correct answer would be a basic savings account earning 1.3% interest, compounded monthly.
Explanation:
Taking into account that Marta does not like taking risks with her money and does not have an emergency fund she should not invest in stocks. She also wishes to use her money within 18 months, so a fifteen-year savings bond would not be a great choice.
A mutual fund is a collection of money from a group of investors to buy different investments. This choice will also not work well for Marta.
An IDA is an individual development account for low-income families to save towards a targeted amount usually used for building assets in the form of home ownership, post-secondary education and small business ownership. Not a great account for a single person with no dependants.
$1,500 at 1.3% interest, compounded monthly after 18 months equals about $1,520. Even though Marta won't be earning a huge amount of money, she will still earn some. Since she doesn't have an emergency fund and doesn't like risks, a basic savings account earning 1.3% interest, compounded monthly will be the right choice for her.
what is the purpose of creating a prototype?
Answers
Answer:
Prototypes provide a way to see how a possible product, idea, design, etc., would function in natural environments (not in the lab/workshop), but in the real world. They also can let designers, and those building it see if there are anything that needs to be changed or altered.
The market revolution brought an innovation in labor practices called ""piece work. "" what is the piece work system?.
Answers
Division of production into discrete steps performed by different workers is the piece work system.
Production is the technique of combining various material inputs and immaterial inputs if you want to make some thing for intake. it is the act of creating an output, an amazing or service which has fee and contributes to the utility of individuals
Manufacturing is the system of creating or manufacturing items and merchandise from uncooked materials or additives. In different words, manufacturing takes inputs and makes use of them to create an output which is healthy for consumption – a great or product which has price to an cease-user or client.
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Portfolio diversification eliminates: Multiple Choice all investment risk. the portfolio risk premium. market risk. unsystematic risk. the reward for bearing risk.
Answers
Answer:
Unsystematic risk
Explanation:
The portfolio theory posits that the total risk on a collection of assets (i,e a portfolio) can be reduced by spreading the invested fund into different assets that are uncorrelated.
According to this model, the total risk on a portfolio is divided into systematic and unsystematic risks. The theory assumed by diversification, the unsystematic risk associated with a portfolio is eliminated.
Unsystematic risk essentially are those unique individual assets for example. if we invest in company stock, risk associated with factors like bad management , law suit against a company, defect in company;s products are example of unique or systematic risks
Tom is responsible for ordering hardware for a custom home his company is building. The contractor installing the hardware is scheduled to start in 5 working days, but the hardware is on backorder and will not arrive for another 9 working days. Fortunately, Tom has 10 days of slack; however, he shares this slack with the hardware installer. He will have to let the contactor know that the hardware will be ready 4 days later than expected and that the slack for the installer has been reduced by 4 days. Tom and the installer share 10 days of
A. Free Slack.
B. Shared Slack.
C. Total Slack.
D. Critical Slack.
E. Functional Slack.
Answers
Answer:
A
Explanation:
Free slack can be described as the total amount of time a project can be delayed without affecting the project's completion time . Tom and the contractor share a slack time of 10 days
Total slack measures the total amount of time a project can be delayed before the project's completion.
Functional slack measures the amount of time that each activity in a project can be delayed without affecting the project's completion time.
The collective technical capability of an organization determines its competitive strategy.
True
False
Answers
The correct option is False. The competitive strategy of an organization is determined by a combination of factors, including but not limited to its technical capability. While technical capability can play a role in shaping an organization's competitive strategy
While the technical capability of an organization is an important factor in determining its competitive strategy, it is not the sole determinant. Competitive strategy encompasses a range of factors, including market positioning, customer focus, innovation, cost leadership, differentiation, and more.
The competitive strategy takes into account the organization's strengths, weaknesses, opportunities, and threats, and it is shaped by various internal and external factors, not solely the technical capability of the organization.
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real gdp is the group of answer choices value of final output produced in a given period, adjusted for changing prices. value of output produced, including the nonmarket activities that are not counted in nominal gdp. value of final output produced in a given period measured in current prices. intangible quality of goods and services produced in the economy.
Answers
Real GDP is the value of final output produced in a given period measured in current prices. Real GDP is an inflation-adjusted calculation that examines the rate of production of all commodities and services in a country over a given year. The answer is OPTION C.
It is expressed as a fixed cost price and is expressed in foundation year prices. It is also known as inflation-adjusted GDP or GDP at constant prices. Nominal GDP reflects raw numbers in current dollars that have not been adjusted for inflation.
Real GDP corrects the figures by adjusting the currency prices, removing any distortion caused by inflation or deflation. The term nominal refers to the fact that the statistic is reported using the current value of a given country's currency, with no inflation adjustment.
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What is one way that technology can improve the production of goods? Websites can allow consumers to purchase goods online. Container ships can transport a number of goods at once. Automation can create goods more cheaply and easily. Airlines can send goods from one place to another. WILL MARK BRAINLIEST
Answers
One way that technology can improve the production of goods is : ( C ) Automation can create goods more cheaply and easily
What is AutomationAutomation is the creation and application of technologies to the process of production and distribution of goods and services with minimal or no human intervention. Automation makes the creation of goods easier and with less cost.
Hence we can conclude that One way that technology can improve the production of goods is Automation can create goods more cheaply and easily.
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What changes in the American marketplace have negatively
impacted regional shopping malls (enclosed) and guided retailers
toward lifestyle centers and other retail locations? Assume that
you are advis
Answers
Changes in the American marketplace, such as the rise of e-commerce, shifting consumer preferences, and urbanization, have negatively impacted regional shopping malls and guided retailers towards lifestyle centers and other retail locations.
The rise of e-commerce has significantly impacted the traditional brick-and-mortar retail model. Online shopping offers convenience, a wide range of options, and competitive pricing, which has led to a decrease in foot traffic and sales at regional shopping malls. Consumers now have the option to shop from the comfort of their homes, reducing their need to visit physical stores.
Additionally, there has been a shift in consumer preferences towards experiential retail and a focus on lifestyle. Consumers are seeking unique shopping experiences, entertainment, dining options, and community spaces. Lifestyle centers, which offer a mix of retail, entertainment, and dining in an open-air setting, have gained popularity as they provide a more engaging and enjoyable shopping environment.
Furthermore, the process of urbanization has influenced the shift away from regional shopping malls. With the growth of urban areas, retail spaces are being integrated into mixed-use developments and city centers, catering to the needs of the local population and maximizing convenience.
These changes in the American marketplace have prompted retailers to adapt their strategies by exploring alternative retail locations, focusing on experiential retail, and embracing the evolving preferences of consumers.
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According to the concept of the invisible hand, what emerges due to the self-interested
choices of buyers and sellers in a free market?
Answers
Answer: The invisible hand is a metaphor for how, in a free market economy, self-interested individuals can promote the general benefit of society at large.
The percentage of the US labor force that is unemployed is known as the __________.
A.
consumer price index
B.
gross domestic product
C.
national unemployment rate
D.
annual percentage change
Please select the best answer from the choices provided
A
B
C
D
Answers
Answer:
Explanation:
C
Answer:
C. national unemployment rate
Explanation:
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which of the following is likely not true of a service business as compared to a manufacturing business? a.its budgeted income statement is simplified. b.it would not have a direct materials purchases budget. c.it would not complete a sales budget. d.its primary budget would be the labor budget.
Answers
Its budgeted income statement is simplified and is likely not true of a service business as compared to a manufacturing business.
This is due to the Income Statement for a service business firm including Service Revenue, Cost of Revenue, and Other Expenses. However, a production business must have a cost of goods sold figure on its income statement, which can be determined after preparing budgets for sales, raw materials, etc. Process manufacturing is a type of production that involves mixing supplies, components, or raw materials according to a formula or plan to produce products.
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Name the choreographic element that encourages dancers to rely on musical cues, visual connections, and emotional phrasing.
Answers
The choreographic element that encourages dancers to rely on musical cues, visual connections, and emotional phrasing includes the time, energy, and space
What is the meaning of Choreography?In art, a choreography means the way in which an idea is expressed physically through dance. When developing this concept, the users usually relies on important principles of organization to ensure that the idea takes a clear, appropriate, and aesthetically pleasing form.
These are principles that comprises the basic ingredients for the dancers' movements and patterns and help the choreographer utilize space, express intention and the music, and organize the dancers.
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please help me i reallu need your help
Answers
Explanation:
Answer:
what's the question??
..................._.....................
Which two pathways most involve being able to handle rejection?
A Buying and Merchandising, and Distribution and Logistics
B Professional Sales and Marketing, and Buying and Merchandising
C Distribution and Logistics, and Marketing Communications and Promotions
D Professional Sales and Marketing, and Marketing Communications and Promotions
Answers
Answer:
D.
Explanation:
I belive this the answer. I say that because marketing is very important when it comes to acceptence or rejection of something.
Brainly User Aloe0Vera is correct, the answer is D~ Professional Sales and Marketing, and Marketing Communications and Promotions. Hope this helps and have a great day my friend! ♡
how can i write an email about the district manager attempting to convince them to use a single line system instead of multi-line system in place
Answers
Have a good day.
What are the advantages of preparing the flexible budget? The
period is over, and the actual results are known. Is this just
extra work for the staff? Please provide 3 advantages with proper
explanati
Answers
Preparing a flexible budget offers advantages such as performance evaluation, decision making support, and resource allocation optimization. Despite requiring additional effort, these benefits contribute to improved financial management and strategic decision-making within an organization.
Preparing a flexible budget offers several advantages even when the period is over and the actual results are known. Despite potentially being perceived as extra work for the staff, the benefits outweigh the effort involved. Here are three advantages with proper explanations:
1. Performance Evaluation: A flexible budget allows for a comparison between actual results and expected results based on different activity levels. By evaluating the variances, management gains insights into the effectiveness of cost control, revenue generation, and overall performance. For example, if the actual costs are higher than the flexible budget, it indicates potential inefficiencies that need to be addressed.
2. Decision Making: The flexibility of the budget enables management to make informed decisions by considering various scenarios and their financial implications. For instance, if a new project is proposed, the flexible budget can help estimate the impact on revenues, costs, and profitability at different activity levels. This information aids in assessing the viability of the project.
3. Resource Allocation: A flexible budget assists in allocating resources effectively. It provides a basis for determining the optimal allocation of resources to different activities or departments based on their expected performance. For instance, if a department consistently exceeds its budgeted targets, management may consider allocating more resources to capitalize on its success.
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Compare and contrast the different types of partnerships. Explain the advantages to a partnership. Explain the disadvantages.
Answers
Answer:
ADVANTAGE:Less formal with fewer legal obligationssharing burden easy to get started better decision making knowledge, skills and experience ownership and controlExplanation:
DISADVANTAGE: profits must be shared personal demands taxes no independent status limits on developing business lack of disability